The Harvest

Cultivate your future

A space to ask questions

Progress has always confronted the unknown. The human drive for endless improvement means constant seeking and experimentation. In this digital age of unceasing rapid development, consumers and societies evolve faster and more unpredictably than ever before in the history of humankind. Only the businesses and brands that are brave enough to evolve with them, will survive.

To prepare for the future we must seed today what will grow tomorrow. We must summon the courage to accept and adapt to new ways – new realities – to step aside and let the upcoming generation take the helm.

That’s why we build a space to ask questions. To reflect and explore. The Harvest is where Morillas moves out of the present to confront the future. It is our way of embracing new perspectives. A new centre of studies with a clear aim: To inspire the leaders of the moment to build the business of tomorrow.

The Harvest will present a compelling topic each year and analyse it from a range of different perspectives, collaborating with voices that can help us to glimpse this future, forcing us to question what we do and how we do it.

This annual publication will dive deep into unresolved challenges and dynamic new sectors. It will celebrate and inspire the creation of the extraordinary. The Harvest will shine a light on the issues of tomorrow, today.

Discoverwhy luxury is in the spotlight this year.